Website for a Hair Salon
The project included rebranding, designing, and coding a responsive website for Fryzerium 2.0, a high-end hair salon, to enhance client engagement and streamline booking processes. The site features detailed service descriptions, showcases their work, and integrates Nashi Argan product information to boost the salon’s digital presence.
Overview
Focus Area
Research
Programming
SEO
Marketing
Main Role
Visual Designer
Interaction Designer
Team
4 people
Client
Fryzerium2.0
Time
4 weeks
Problem Statement
How can we create a solution that would have the potential to attract clients for whom haircare is a priority in Fryzerium 2.0, keep them coming back and encourage them to buy their products?
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Research
Interviews
It was crucial to conduct research on the client as well as their customers. Initially, we carried out desk research to gather as much information as possible. And then we interviewed the owner and clients.
Observations
We conducted observations at Fryzerium 2.0 to understand the "mood" of the place, including aspects such as interior design, and the interactions between owners and customers. The results of these observations would inform the visual design phase.
Mapping
User Persona
Based on the interviews, we developed a User Persona named Anna Wiśniewska. Her goals, frustrations, objectives, and expectations helped us focus on the needs of the target audience.
Value Proposition Canvas
We created the VPC based on our user persona’s gains and pains to tailor our solution to their specific needs and aspirations effectively.
Card Sorting Test
After deciding what to include in our solution, we conducted moderated open-card sorting tests to find the best way to structure the information.
The image represents the most common categorization.
OOUX
We organized all the objects using Object-Oriented User Experience (OOUX) methodology. This approach facilitated the restructuring of the entire content by visualizing the information architecture of our solution.
Design
Moodboard
We created a moodboard to get a better idea of the overall visual style. We searched for images that reflected the essence of Fryzerium 2.0’s interior design and aligned with our observations and values. Furthermore, we also included actual images from Fryzerium 2.0.
Style Tile
We created a Style Tile to specify the design elements such as colors and typefaces. We also ensured that all color combinations have a minimum contrast ratio of 4.5:1, as regulated by WCAG 2.2 level AA standards.
Hi-Fi Prototype
Click the button to open Figma prototype.
Marketing
As part of this project, we created additional materials to help Fryzerium2.0 attract more clients and strengthen its brand image.
Loyalty Program
Gift Voucher
SoMe Marketing Strategies
Benefits
Instagram's algorithm can help the salon reach a wider audience.
User-generated content offers authentic, relatable material that can be leveraged for future branding.
Attractive contest prizes foster loyalty between clients and the brand.
Bags
Poster
Brand Guidelines
Conclusion
We created a website for Fryzerium 2.0 that provides all the essential information new customers seek, including services and prices, previous works and experiences, contact information, reviews from other customers, and a booking form. This information is organized in a way that allows customers to easily review it before making an appointment.
By keeping all information transparent and authentic and showing care for customers through providing details about Nashi Argan products which Fryzerium 2.0 provides and offering professional tips & inspiration articles, our solution helps maintain and build trust between Fryzerium 2.0 and their customers. This approach not only encourages repeat visits but also fosters trust in the products recommended by Fryzerium 2.0.
